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Denver Broncos Logo History

The Denver Broncos’ storied journey in the NFL commenced back in 1960 when the franchise boldly stepped onto the gridiron as part of the American Football League (AFL). Their inaugural logo, a depiction of a fierce and dynamic Bronco caught mid-buck, symbolized not only raw strength and agility but also the unwavering spirit of a team hungry to etch its name into professional football history.

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Official NFL Hoodie - Denver Broncos for Men and Women

Denver Broncos New Era Combine Authentic Hard Hitter Pullover Hoodie: If you prefer a pullover style, this one’s for you. It’s officially licensed gear, and the orange color exudes team spirit.

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As the Broncos galloped forward, their emblem became a rallying point—a visual testament to their aspirations for recognition and success.

But it was in 1962 that they truly transformed.

Like a halftime adjustment, they unveiled a captivating new logo, signaling a fresh era and leaving fans and opponents alike in awe.

Denver Broncos Logo

The Iconic Blue and Orange (1962-Present)

In 1962, the Broncos adopted the blue-and-orange color scheme that has become synonymous with the team. These colors have remained a constant presence in their uniforms for nearly six decades.
When the AFL merged with the National Football League (NFL) in 1970, the Broncos made the transition along with the other AFL teams.

The Modern Logo (1997-Present)

The current Denver Broncos logo was introduced in the summer of 1997. It marked a departure from their previous designs.

The logo features the head of a sprinting bronco, its mane flowing dynamically. The lines are sharp, and the eyes of the horse are intense—giving it a more fierce and competitive look.

Denver Broncos Hoodie

An official NFL hoodie isn’t just a piece of clothing; it’s a badge of honor. When you slip into that Broncos hoodie, you’re wrapping yourself in the team’s history, victories, and spirit. It’s like wearing a mini stadium around your shoulders.

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Matt Foster
Sports Store History
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